Real Estate
Friday, October 17, 2008 // 9:49 AM
So why is this post titled "Real Estate"? Well, I'm going to have a little rant about Branding today in my blog.
You may wonder, "Serena, what the heck is wrong with you?! Branding is
definitely not real estate!" Think about it though, branding and real estate really do come hand in hand.
When you watch a commercial, read a billboard, a bus shelter, an ad in magazine or any form of media advertisement, as Mr. Case says, they are in your brain, setting up a little piece of land in your head and everytime you hear something that relates to it, your brain automatically recalls that little piece of land and makes you do funny things.
Still sounds weird? Here's an example:
Ba da ba ba ba :) I'm lovin' it!
Just do it.
We sell for less everyday.
If none of those spark some sort of memory/desire/interest in you, then you need to move out of the hole your living in ;]
goodbye,
Serena
Labels: Branding