Presentation is key!
Friday, May 15, 2009 // 9:24 AM
We're starting something new in class today!
A brochure is a piece of 8x11 paper folded two times.
- Great way to get detailed information to someone.
- Business card- little information
-Letterhead- quite often goes in the garbage after usage is done
-Brochure- can be kept for future reference
Brochure & Webpage can contain the same information.
Microsoft Publisher 2003 is the program we will use to create a brochure.
- dont use the templates for the brochures
- make your layout creative and innovative so that your customer have something fresh and exciting to look at
- include your own style & flair of design
- do research before making the brochure! find a site that can help you
- you can finish your brochure and then convert it to a webpage
- save it as a webpage & edit it in dreamweaver
- use domain for your email: e.g. serena@serenaflowershop.com
- marketing is key to making your project memorable
- present it in a glossy binder, or something that will make it look professional, organized, creative, etc
- you want Mr. Case to remember your project the most
- consistency = everything should be consistent. business card, letterhead, brochure, webpage, etc. you want everything to be familiar
- marketing is embedding yourself into your consumer's memory
So Long,
- Serena
Labels: brochure, business, cards, letterhead, marketing, Microsoft, publisher, website